All of our work is built around relationships.

Knowing the market matters. So does knowing who to speak to and how organisations work.

We help healthcare providers, technology companies, pharmaceutical organisations, suppliers and investors build partnerships, reach customers and develop their business.

Partnerships & business development

We help organisations identify, develop and manage partnerships across healthcare — from finding potential partners and shaping propositions to progressing discussions and providing ongoing business development support.

Where longer-term support is needed, we work as an extension of your team, providing senior leadership without a permanent appointment.

NHS market access

The NHS can be difficult to navigate.

We help organisations understand where their offer fits within the NHS, who buys or commissions it, and how to approach them.

This can include mapping potential customers, understanding local priorities and developing a practical plan for engagement.

Marketing & communications

Good healthcare communications start with understanding the audience and the context.

We support organisations with positioning, messaging, campaigns and content — as standalone projects or alongside wider business development activity.

This includes work with pharmaceutical and life sciences organisations looking to engage healthcare professionals and the wider NHS through education, communications and partnerships.

Strategic connections

Sometimes the requirement is much simpler: you need to find the right person.

Our network spans primary care, the wider NHS, healthcare technology, education, professional organisations, suppliers and investors.

We make purposeful introductions and, where needed, help take the conversation forward.

A flexible model

There isn't a standard cntxt package…

we build the right approach around what you're trying to achieve.